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              1.       STRATEGI PENETRASI PASAR ·          STRATEGI HARGA MURAH TAKTIK    : -           McDonald’s menawarkan harga murah yaitu dengan memberikan     cashback sebanyak 20% kepada konsumen dan secara tidak langsung guna menarik konsumen untuk membeli produk yang terpampang dalam pamflet yaitu burger dan fries   ·          STRATEGI PROMOSI TAKTIK    : -           McDonald’s melakukan aktivitas pemasaran dan promosi yang besar-besaran untuk produknya melalui iklan seperti TVC, pamflet, brosur, sehingga memberikan kesempatan bagi perusahaan dalam menjual lebih banyak produknya -           Dari promosinya, McDonal...

  Lake Sentani Festival Lake Sentani is one of biggest lake in Papua Island which has exotic panorama. To develop Lake Sentani's tourism, there's an annual event called Lake Sentani Festival. This tourism development aims to tell about nature and culture of Lake Sentani area. Lake Sentani Festival is usually held in Lake Sentani area. This festival firstly held on June 19th,2008 for five days in a row. Since that time until present, Lake Sentani Festival has been becoming annual schedule which started in every June 19th. There is three main agendas in this festival: 1. Culture performances: performs some culture attractions, such as rowing race, curly hair weaving, sago making traditionally, traditional dances and traditional ceremonies. Visitors can also taste of typical foods of Papua, such as sago porridge of Papua's typical foods which is called as papeda, bagea (sago cakes) and sirih pinang which become Papuan's favorites. 2. Papua's art exhibition:...

  Krakatau Festival Krakatau Festival is an annual festival held in Lampung province. The event participated by all regencies and cities in Lampung province is also the largest annual event in the travel agenda for the province because it can attract many tourists to come to see Krakatau Festival. This festival has been held since 1991 and is usually held between June and October each year. This festival is meant to commemorate the devastating events in the past, the eruption of Mount Krakatau on August 26 th – 27 th , 1883. The eruption of Mount Krakatau occurred at that time was an earth-shattering explosion as the eruption’s sounding voice could be heard to a radius of about 4500 km from the center of the explosion and killed about 36,000 people. Even volcanic ash produced by this eruption could be felt up to New York, United States, and also lead to global climate change due to the volcanic ash had covered the atmosphere for two and a half ...